A good story captivates an audience. It is memorable. It can be retold. Yet rarely is the construct of story used in the business world when communicating with data. By thinking of yourself as a storyteller, you can look at your data through a new lens and transform it in ways that can resonate powerfully with your audience. In this short session, we'll explore how the structure of story can be used to capture and maintain your audience's attention, help a data-driven message be heard, and motivate the audience to act.